International Business ThinkFlash Company - Free Essay Example

International Business: ThinkFlash Company Globalization (Week 1) Nature and Industry ThinkFlash Company is an Abu Dhabi-based entertainment company which manages live events from its concept development and design, advertising, sponsorship, artist contacts and operations. This wholly owned subsidiary of Abu Dhabià ¢Ã¢â€š ¬Ã¢â€ž ¢s government operates through teams of passionate professionals whose specialty focus on creating movie premieres, classical shows, international tennis matches and celebrity music concerts (Flash Entertainment, 2013). This company is more known as Flash Entertainment boasts of its wide range of connection in other industries such as music, sports and leisure. It allows them to produce exceptional event programmes in Abu Dhabi by bringing significant global properties to the capital and fit them to the vibrant interests of the area. Export and Market size Flash Entertainment plans to expand its operation overseas to deliver the bigg est and most memorable live events on earth. By expanding worldwide, ThinkFlash creates a bigger market size for the business. Recently, the company bought ten percent shares in the famous Ultimate Fighting Championship (UFC) owned by Zuffa, LLC. It expands by investing in overseas companies like the UFC where they see a tremendous global potential (Mmajunkie.com, 2010, n.p.). Moreover, ThinkFlash chose to expand in the United States since the American music industry generated 30 percent of the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s total revenue of music industry. In 2012, it generated 15 billion U.S. dollars in which is 30 percent of 50 billion dollars generated by the global music industry (Statistica Inc., n.p.). Generally, musicians earn more from performances in concerts or music festivals rather than album sales which is helpful to ThinkFlash Company. They tend to travel more often to perform in concerts and entertainment companies like ThinkFlash coordinate with groups of investors willin g to sponsor musicianà ¢Ã¢â€š ¬Ã¢â€ž ¢s potential events. On the other hand, Japan is next to the United States when it comes to market size in music industries. Most Japanese consumers prefer to buy CDà ¢Ã¢â€š ¬Ã¢â€ž ¢s instead on digital copies of music albums. Hence, it is best for ThinkFlash to expand its services in Japan to create wide and firm customer relations which boosts its brand. The company also plans to expand its services in Japan by providing Anime conventions and festivals. Effects of Globalization Globalization created a wider playing field in the music industry. Nowadays, people can listen to different music around the world. However, technology has created other mediums for consumers to patronize digital piracy which declines physical sales. Instead of attending concerts or music festivals, people can watch shows through the internet via live stream of an event. This technology affects both recording companies, artists, and entertainment companies lik e ThinkFlash. In the last decade, people buy CDs or watch music channels to listen to their favourite artists. Today, globalization changed the game in music industry as it created online mediums such as Spotify and YouTube for people to listen and watch music videos. ThinkFlash believes that these factors can also affect their ticket sales in events that they organize. On the other hand, globalization has benefits for the music industry and ThinkFlash. In fact, technology helped ThinkFlash build its reputation around the world through online advertising and promotion. More people avail of tickets since online purchasing is more convenient that going to ticket stores. Websites help the company to spread information regarding upcoming concerts of international and local artists. Online advertisements and promotion will help ThinkFlash to inform Japanese consumers about upcoming events that they will organize in the country. The Political Economy of International Trade (Week 2-4 ) Government Intervention Different governments around the world have their own intervention strategies on every type of market that exists in a country. For instance, some governments give cash grants and low-interest loans to subsidize domestic producers. Another intervention strategy is by implementing bureaucratic rules designed to remove threats in local industries. Governments also apply rules to punish foreign firms selling goods below fair market value in their local market. These intervention strategies focus on protecting domestic producers from foreign competition. UAE Government Intervention Strategies The UAE government has its own strategies to protect the Emirati music industry especially its wholly-owned entertainment company, ThinkFlash. It intervenes in many aspects and an example is by passing of laws that protects intellectual rights, security police during events, and employee assistance. The government prioritized protection of intellectual property to protect the rights of musicians (Olson, 2011, n.p.). As a result, it encourages them to produce more albums and perform in a concert in UAE where they sell high. The government also provides security police in every event that ThinkFlash produce. UAE police is in charge of crowd control, ticketing, and health and safety to give a safe and memorable experience to all event attendees. UAE government helps people who work in ThinkFlash. Since most of employees in this exciting field are young and ambitious Emiratis, the government set up student programmes and internships to further their knowledge and skills. For non-UAE residents, the government gives them a chance to Emiratisation. Political and Economic Arguments for UAE Intervention In terms of market, ThinkFlash holds most events during UAE holidays to boost sales when more people are on vacation. The government welcomes artists with premier hospitality by taking them to some tourist spots to give them a memorable exper ience and encourage them to come back to UAE. The government also intervenes financially by imposing Ad valorem taxes to artists performing on events. The political argument for UAE governmentà ¢Ã¢â€š ¬Ã¢â€ž ¢s intervention in ThinkFlash is that it is essential to protect jobs. As explained above, ThinkFlash provides above average benefits to its employees which affect consumers as they pay higher amount to avail tickets to attend events. In economic argument, the government protected ThinkFlash until it became viable and globally competitive which what most economists refer to as the infant industry argument. Today, the company is competitive enough to expand in Japan as it is capable of raising needed funds without additional support from the government. Political and Economic Systems The four political systems are collectivism, individualism, democracy and totalitarianism (Hill, 2005, p. 37). A government uses collectivism theory when it gives the best for a certain group, community, or society and not individual interests. In relation to business, it is political system where the government controls firms and organizations to represent all the people in a country. Individualism is the opposite of collectivism where the government believes that each person should work for their own advantage. Democracy takes place when government gives its citizens a power to be directly involved in decision-making by voting for officers and representatives. Lastly, a government practices totalitarianism system when it monopolizes power through communist, religious, or tribal party. The four economic systems are market, command, and mixed economies (Hill, 2005, p. 39). In market economy, private individuals own all profit organizations which depend on supply and demand. Command economy is a system where a government owns organizations and allocated resources to its people. Lastly, mixed economy is combination of market and command economy where private individuals own some organizations and government controls the rest. In relation to the market in UAE, ThinkFlash is one of the enterprises that UAE government owns to help society as a whole, rather than private individuals. This system is same with Japan which is a democratic nation their people vote government officials who will govern the country. Japan also has mixed economy which is helpful since it allows ThinkFlash to move freely in the Japanese market. The Strategy of International Business (Week 7) Business Value and Core Competencies Business value pertains to the financial condition, customer relations, employee satisfaction, supplier value, and ethical value of an organization. There are many ways to create value in general. An organization must make realistic goals and promises about its products and services to build credibility on customers. With the use of information technology, an organization can also create business value through high technology systems. Advance t echnology can improve transaction speed and accuracy which are essential to increase productivity and performance. Giving leadership training programs and seminars to employees can also add to business value as it helps an organization to keep and attract skilled workers. Lastly, business value develops by strengthening core competencies which are important to an organizationà ¢Ã¢â€š ¬Ã¢â€ž ¢s long-term success. These strategies to create business value are also effective upon ThinkFlashà ¢Ã¢â€š ¬Ã¢â€ž ¢s expansion in Japan. The company must create value in Japanese market by attracting and retaining skilled employees; exceeding customer expectations; building a good reputation; keeping high standards in event production; and encouraging teamwork and cooperation among employees. It is important for every organization to always follow its core competencies since these are internal factors which are unique to their business. ThinkFlashà ¢Ã¢â€š ¬Ã¢â€ž ¢s main core competency is i nnovation. It is unique to the entertainment company because ThinkFlash is the pioneer and leading live events company in UAE. Although the company conquered the UAE entertainment industry, its innovation continues as it now expands in the United States and Japan. Economies of Scale, Learning Curve, and Location Economies Economies of scale pertain to increase in production units which decreases costs from suppliers and creditors. This concept is beneficial to ThinkFlash for the reason that event suppliers usually offer discounts for bulk orders and shippers may decrease shipping costs for large volume of items. Companies use the Learning Curve principle when they face trouble in introducing a product or a service or entering a new market. ThinkFlash faced same problem and used this theory when they entered the United States market. The company successfully entered the foreign market as it efficiently anticipated that entering the American music industry was too early and its alternative strategy is to invest in field of sports like the UFC. Lastly, Location Economies are regions or areas where a firm establishes its business. Organizations consider transportation and distribution costs of raw materials in choosing a location (EncyclopÃÆ' ¦dia Britannica, 2015). As for ThinkFlash, Japan is the best place to expand in Asia because it is an island nation. Hence, transportation and distribution of raw materials is easy compared to other East Asian countries. Competitive Pressures in Japan Market The two types of pressures in the Global Marketplace are pressures for cost reductions and pressures to be locally responsive (Hill, 2005, p. 52). ThinkFlash relates to pressures for local responsiveness in many ways. For instance, consumers differ in tastes and preferences which is a challenge to the company when they hold concerts featuring different artists. On the other hand, it will be an extra pressure to them to expand in Japan because of its differe nt customs and traditions. To end these two pressures, an organization can use the four basic strategies; global standardization, localization, transnational, international (Hill, 2005, p. 54). Among these four strategies, transnational strategy suits ThinkFlash Company. It aims to meet low costs through the three concepts discussed above. Transnational strategy is effective since cost pressures are intense in Japan market as well as the pressures for local responsiveness. References EncyclopÃÆ' ¦dia Britannica. (2015).Encyclopedia Britannica(2nded., Vol. 3, p.32). RetrievedMay15, 2015, from https://www.britannica.com/ Flash Entertainment. (2013).ThinkFlash About Us. RetrievedMay15, 2015, from https://www.thinkflash.ae/ Hill,C.W. (2005). National differences in political economy. InInternational business: competing in the global marketplace(7thed., pp.36-54). Boston: McGraw-Hill/Irwin. Magloff,L. (2015). How do I create business value? RetrievedMay15, 2015, from https://smallbusiness.chron.com/create-business-value-5266.html Mmajunkie.com. (2010, January 12).Abu Dhabi-owned Flash Entertainment buys 10 percent of UFCà ¢Ã¢â€š ¬Ã¢â€ž ¢s parent company | MMAjunkie. Retrieved from https://mmajunkie.com/2010/01/abu-dhabi-owned-flash-entertainment-buys-10-percent-of-ufcs-parent-company Olson,M. (2011, December 13). New copyright laws to curb film and music pirates.National[UAE], p.B6. Retrieved from https://www.thenational.ae/news/uae-news/technology/new-copyright-laws-to-curb-film-and-music-pirates Statista Inc. (2012).U.S. Music Industry Statistics Facts. RetrievedMay14, 2015, from https://www.statista.com/topics/1639/music/

Happy Feet Movie Quotes

Live your life to the fullest. Dont be afraid to be yourself, no matter who you are. These are the heart-warming lessons you learn through the song-and-dance animated movie Happy Feet. The movie takes place in Antarctica in the home of the emperor penguins. Each penguin sings a heartsong to attract a mate, but young Mumble is a terrible singer. Mumble can tap dance though, and he eventually wins over his heartthrob with his clever footwork. George Miller, the writer-director of Happy Feet, used sophisticated computer animation to create this visual treat. The voice-overs by Nicole Kidman, Hugh Jackman, Robin Williams and Elijah Wood are part of why Happy Feet won the 2006 Academy Award for Best Animated Feature. For Penguin lovers, here is a collection of memorable Happy Feet quotes. Ramon Just a moment... I hear people wanting something... ME! We got  personality  with a capital Y. Why? Because were hot! I like big tails and I cant deny! Oh, hes leaving! Oh, no! That was his face! I dont care where you come from, that has got to hurt! STOP! Lemme tell something to  joo... I know size can be daunting... but dont be afraid... I love you! Yeah, I saw an animal do that once and then they rolled him over and he was dead. You did everything  penguinly  possible. Dont feel so bad, my father also called me a pitiful loser, look how I turned out. Seymour Dont push me cause I am close to the edge. Im trying not to lose my head. Gloria, I adori ya, Id like to see more o ya! Its like a jungle sometimes, it makes me wonder how I keep from goin under! Remember stranger danger... Watch out for leopard seals and them killer whales! Lovelace Ladies, please avert your eyes, cause Ive been known to hypnotize. Enraged by their indifference, he followed them long after they had gone from his sight. He swam further than any of us had before, past all hope of return. Swept up by the currents, he was carried endlessly, across vast oceans, to worlds unknown. Hear me! Theres not enough love in the world. Turn to the penguin next to you, put your flippers up, fluff him up a little bit and give him a great big hug! Go forth and multiply! I must retire now to my couch of perpetual indulgence.   Baby Gloria Is it empty? Can I have it? [to Mumbles unhatched egg]   Mumble Let me tell something to joo! When I find out whats happening to the fish, Ill be back! Its just like ... singing, with your body. Im speaking plain penguin! Leopard Seal Come here, sausage. I take you with ketchup! Remember, dumplings, I know where you live ...

Fruitadens - Facts and Figures

Name: Fruitadens (Greek for Fruita tooth); pronounced FROO-tah-denz Habitat: Woodlands of North America Historical Period: Late Jurassic (150 million years ago) Size and Weight: About two feet long and 1-2 pounds Diet: Probably omnivorous Distinguishing Characteristics: Exceptionally small size; bipedal posture; possibly feathers About Fruitadens It happens more often than you think, but the fossil specimens of Fruitadens languished for over two decades in museum collections before being meticulously examined. What these paleontologists found made headlines worldwide: a tiny (one or two pounds max), late Jurassic dinosaur that fed opportunistically on any bugs, plants, and any small critters that happened across its path. Fruitadens has proven difficult to classify; it has now been pegged as an ornithopod, and is believed to have been a close (albeit much smaller) relative of the different-toothed dinosaur Heterodontosaurus. (By the way, the name Fruitadens is often mistakenly translated as fruit tooth, but this wee dinosaur was actually named after the Fruita region of Colorado, where its fossil specimens were excavated in the late 1070s.) How could a dinosaur as tiny and inoffensive as Fruitadens survive in late Jurassic North America, home to giant, multi-ton sauropods like Brachiosaurus and fierce predators like Allosaurus? Logically enough, this tiny ornithischian probably adopted a similar strategy as the comparably sized mammals of the Mesozoic Era, scurrying through the underbrush (perhaps at night) and, just possibly, climbing trees to stay out of the way of larger dinosaurs. (In case you were wondering, as tiny as it was, Fruitafossor isnt the smallest dinosaur in the fossil record; that honor belongs to the four-winged Microraptor of early Cretaceous Asia, which was only about the size of a pigeon!)

Guest Lectures And Group Presentation - 1322 Words

Guest Lectures and Group Presentation Our first guest lecture was held by a woman named Barbara Bossi. Mrs. Bossi is a registered nurse at Geisinger Community Medical Center. During her lecture, she discussed multiple things of importance. Some of these things were leadership, regulatory requirement, quality and safety/performance improvement and hospital operations. In regards to leadership, she mentioned the different positions of the staff in the hospital. The high ranking officials, such as the CEO, CNO, and COO, are the ones who keep the hospital running smoothly and make sure that standards are met. Regulatory requirement involves the Department of Health, Joint Commission, and Medicare. The Department of Health regulates hospitals†¦show more content†¦Barbara Bossi also came a second time and gave us a presentation on inpatients. She talked about protocols and diagnosis. An example of which is when a patient has a heart attack and is brought to the hospital. The staff has to make sure the patient receives aspirin upon arrival. Another example would be when a patient is going to surgery and the staff has to make sure that patient’s skin is prepped and the antibiotics are set. Some goals that she talked about are improving the accuracy of patient identification, improving communication among care givers, improving the safety of medications, working to avoid infections, and reconciling medications across continuum of care. She also talked about improving admissions for emergency rooms, choosing where the patient gets relocated, direct admission, and after surgery requirements. In our group presentation I learned about Medical fraud and abuse. The main point of my article was the prevention, detection, and reporting of fraud and abuse. Medicare fraud and Abuse are two very different thing. Fraud is defined as making false statements or representations of material facts to obtain some benefit or payment for which no entitlement would otherwise exist. Abuse, on the other hand, describes practices that either directly or indirectly results in redundant costs to the Medicare program. For

CMIT 320 Network Security Paper Elizabeth Flaim - 960 Words

Network Security Paper - Stuxnet Elizabeth Flaim CMIT 320, Section 6380 Professor Charles Pak Due March 8, 2015 Introduction Technical Analysis Ralph Langner’s article on the Stuxnet worm discusses the hardware, distribution and targets of the attack. He also goes into detail regarding the outlook of future attacks and what we can do to prevent them. The Stuxnet attack was not executed to steal or erase information. It was carried out to physically destroy a military target; Iran’s Natanz nuclear facility. The attack was aimed at industrial SCADA controllers and was a stand-alone attack. It was not an attack that required access to the Internet. The attackers relied on local networks and USB drives to carry out the attack.†¦show more content†¦This allowed the worm to be recognized as a device driver and to not be rejected by the Windows operating system. The early version of the worm functioned as a man-in-the-middle attack. It sat between the engineering software and the Siemens controllers for the input and output valves feeding into each centrifuge. The worm would accept commands from the engineering software and give false responses to indicate that these commands were being processed by the controllers. In reality, the worm was regularly allowing the centrifuges to be over-pressurized, which had the effect of causing the centrifuges to wear out and break more quickly. The later version of the software was much more crude. It would take over the centrifuges and refuse to acknowledge signals from the engineering software while an attack was active. The attack operated about once a month and worked by slowing down the centrifuges and then spinning them back up to past their normal full speed. This would cause damage as the centrifuges passed through what was known as a resonance speed, which would destabilize the rotor. Stuxnet managed to increase the rotor speeds at Iran’s Natanz nuclear facility from a normal speed of 63,000 rpm to 84,600 rpm. The worms were carefully designed so that it would not be obvious to someone in the facilit y that their mechanical systems were being sabotaged. For example, the worm would randomly affect different centrifuges at

Essay On The Pomegranate Tree In The Kite Runner - 735 Words

The sultans of Kabul, Amir, and Hassan, a bond that gets overturned by societal conflicts. In the novel The Kite Runner, the author Khaled Hosseini portrays the life of Amir and Hassan in Afghanistan. Hosseini explores how Amir neglected Hassan as a friend, and it wasn’t until when Hassan died, he noticed then what he had lost. Suggesting that friendships shouldn’t be taken for granted as it can create a loss. The Author also demonstrates how Amir after years of neglecting his sins goes through various obstacles to obtain absolution, implying that redemption is often obtained, when one undergoes pain. The pomegranate tree is used as a symbol to demonstrate the outcome of the friendship of Amir and Hassan. The author uses imagery to†¦show more content†¦Amir had lost a true friendship based on his actions. Another Symbol that the author uses to portray the results of Amir and Hassan’s friendship is the kite. The Kite caused a break up between Amir and Hassan, Amir possessed selfishness and took for granted Hassans’ loyalty. â€Å" He had the blue kite in his hands: that was the first thing I saw†(78). Hassan had gone through an unimaginable situation and Amir had his thoughts around a kite, demonstrating his ignorance. Throughout the time passing Amir never dared to ask about what Hassan wanted, neglecting their friendship in so many ways. Hassan continued his loyalty even before passing away saying â€Å" And I dream you will return to Kabul...If you do, you will find an old faithful friend waiting for you†(218). It didn’t come from Amir ’s inner self to visit Hassan, but when he went back to Afghanistan he learned what he had lost. This time there was no more going back, Hassan was gone. In the novel, the use of the Kite also represented the guilt that Amir had built in throughout the years, and all the pain involved. When thinking about returning back to Afghanistan â€Å"[Amir] saw a pair of kites†¦ floating side by side like a pair of eyes looking down on San Francisco, the city I now call home†(2). The author uses personification of like a pair of eyes looking down, to demonstrate how what took place many years ago is still there. The guilt is still present in Amir and hasn’t left Amir everShow MoreRelatedThe Pomegranate Tree in The Kite Runner Essay1313 Words   |  6 Pages The Kite Runner is a novel of a Sunni Muslim, Amir, and a Hazara boy, Hassan. Hassan is the son of Amir’s father’s servant. Amir and Hassan spend their childhood days playing with one another in t he streets of Kabul. Amir’s father, Baba, as referred to in the novel, loves both of the boys equally. Although, Amir believes that Baba loves Hassan more than himself. Amir struggles to find understanding from Baba for killing his wife during childbirth. Amir strives to make him proud. The HazaraRead MoreThe Kite Runner By Khaled Hosseini1574 Words   |  7 PagesHosseini’s, The Kite Runner, is love. The Kite Runner follows Amir, the main character, finding redemption from a series of traumatic childhood events. Throughout the novel, the author uses many powerful symbols to represent the complexity of love that many experience in relationships. The use of the kite, the pomegranate tree, the slingshot, and the cleft lip all tie together to underscore a universal theme of love. To begin, the most explicit symbol present in the book is the kite. The kite representsRead MoreThe Kite Runner By Khaled Hosseini Essay1587 Words   |  7 PagesCecilia Womack October 19th 2016 The Kite Runner by Khaled Hosseini The Kite Runner is based in Afghanistan where Baba and Amir his son live with also Ali and Hasaan who are like brothers to both Baba and Amir. They are living a wonderful life until Amir encounters an image he can never forget, seeing his best friend Hasaan being brutally raped. Amir fails to confront this distraught action with others and he lives with guilt and tries to cope. Still this unforgettable guilt follows him to America

Obesity in Pregnancy

Question : Describe obesity in Pregnant Women based on recommendation. Answer : The greatest joy of life is perhaps becoming a mother. But with this joy also comes great responsibilities on the part of the parents, and particularly the mother, so that a healthy baby is born. A dream which most women share is getting pregnant. Best experience is to get pregnant but often there arises a few set of problems and complications, if not treated in a proper way. To have a healthy baby is the desire for all pregnant mothers during a womens pregnancy. Complications will arise if a mother gives birth to unhealthy baby and it also decreases the mothers chance of conceiving. A lot of changes occur in the body during pregnancy, both physically and internally (The health site, 2015). Therefore, the best time to get pregnant is in 20s (Dutta Konar, 1998). In 30s, not only do the chances of conceiving decline but also there are more risks involved in getting pregnant. There are numerous ways to have a child, such as, through surrogacy or IVF (In Vitro Fertilization). Medical pr oblems that interfere with the physiological adaptations of pregnancy increase the risk of poor pregnancy outcome. Few of the medical disorders during pregnancy are: Hypertension, Preeclampsia, Renal disease, Cardiac disease and Obesity in Pregnancy. All these diseases are associated with pregnancy. Hence, it is very essential to understand, if one is going to be a mother, about the risk factors during pregnancy. Obese women, in America, are more than one third of the total number of women, one half or more of pregnant women are either overweight or are suffering from obesity, and 8 per cent of those women who are in their reproductive age, are extremely obese, which puts them at a higher risk related to complications regarding pregnancy (Acog.org, 2015). Assessment as well as counseling are very much encouraged for women who are obese which includes the different provision of some specific information related to the maternal as well as the fetal risks of obesity during pregnancy, and encouraged to take up a program on reducing weight. During the first stage of prenatal visit, a measure of height as well as weight must be taken for every women so that calculation of BMI (Body Mass Index) (Calculated in weight in Kg divided by height in m2) could be done, and also an information about a proper weight gain must be checked in the first visit as well as periodically throughout the pregnancy. A co nsultation regarding nutrition should be given to every overweight or to those women who are obese, and should also be encouraged towards following a healthy exercise routine (Barbeiri, 1977). A woman, who is pregnant, and has had a bariatric surgery must be checked for any deficiency in nutrition along with the requirement of vitamin supplementation, whenever indicated. Patients who are obese, who have undergone cesarean in their previous delivery, might also need thromboprophylaxis with pneumatic compression devices as well as unfractionated heparin and/or those weight heparin which are low molecular. For every obese women, anesthesiology consultation, should be considered in the initial stage of labor and should encourage consultation along with the specialists of weight-reduction before thinking about another pregnancy. The first argument of obesity in pregnancy is complications of Obesity in Pregnancy. Women who are overweight and/or obese are at an increased risk of many complications related to pregnancy, which includes hypertension along with gestational diabetes mellitus preeclampsia, postpartum weight retention, and also cesarean delivery, as mentioned earlier. In the same way, a pregnant woman, who are over-weight or obese, have a higher risk of premature delivery, still birth, congenital anomalies (examples like neural tube defects), macrosomia when pregnancy is associated with diabetes mellitus and obesity with possible injury by birth and childhood and obesity (Repke, 1978). Numerous study regarding pregnancy says that in case of obese women there is more chance of premature delivery. A study conducted on almost 2,900 overweight women shows that obesity before pregnancy was related to a lower rate of a spontaneous pre-term birth. Additionally, potential intrapartum along with operative and post-operative complications as well as difficulties associated with the anesthesia management, are also included. It is also more likely that an obese woman will initiate as well as continue breast feeding. A minimum of three cohort researches suggest, in women who have undergone a treatment related to infertility, obesity played an important risk factor related to spontaneous abortion. As per this recognition of the association, recommendations are to have a regular check up for all obese patients. Data established that risk related to defects in neural tube, which is very common in obese patients, is almost two times in pregnant women who have a normal weight once corrections are done for diabetes, which is a potential confounding factor (Sirimi Goulis, 2010). The second argument of obesity in pregnancy and few other risk factors in pregnancy which include the increase in risk of infertility which is one of the prime causes that affect ovulation and fertility in obese women is by altering the normal hormonal patterns in a woman. This affects the normal functioning of the ovaries. Infrequent or irregular menstrual cycles arise because of it, which disturbs the normal phase of ovulation (Nhs.uk, 2015). One major case is the fat deposition in the abdomen of a woman is known to produce male hormones which prevent follicular matures and results in an ovulation (decreased ovulation). An IVF (In Vitro Fertilization) treatment in obese women have less success rate than that performed on non-obese women. A person needs to lose a great amount of weight to make an IVF treatment a successful one. It increases chances of miscarriages.If nature makes it possible to conceive despite great issues, caring and nurturing the baby can still be a risk. The cha nce of still birth is tripled in case of obesity and miscarriage in women. Obese women who undergo a miscarriage make it difficult for her to conceive a second time (Dutta Konar, 1998). It can lead to PCOS (Poly Cystic Ovarian Syndrome).Overproduction of insulin is caused due to obesity which may further cause irregular ovulation too. A link between obesity, excess insulin production and the infertility condition is always present which is termed as polycystic ovarian syndrome (PCOS). PCOS is a specific medical condition which is associated with irregular menstrual cycles, either decreased or even stopped ovulation, elevated levels of male hormones and obesity. It can also lead to other lifestyle-related issues.It is noticed in general that obese people also end up having numerous lifestyle related issues like high BP, diabetes, and higher cholesterol levels. Many health issues together makes conceiving a challenge for women with higher waistlines. The third argument of obesity in pregnancy is the recommendations in order to prevent obesity in Pregnancy. Lose weight before planning pregnancy. If a patient knows that she is obese or overweight then she should try and control her weight. A 15 percent weight loss can also help and aid in conceiving without any treatment or medication. Women having PCOD, if they manage their weight well, may not need any medications to conceive and can sail smoothly during pregnancy. Exercises especially aerobics, brisk walking as well as aqua workouts, are among many options from which the beginners can chose, especially which has a lower impact and yield better results soon. Give up all the vices. Smoking and drinking along with weight issues can come in the way of a healthy pregnancy and conception. Pregnant mother who has any of these vices are advised to give it up soon for the sake of a healthy pregnancy (Sirimi Goulis, 2010). Eat a balanced diet.Pregnant women should not miss out her breakfast, lunch and dinner and include two snacks in between meals. Reduce having food or even drinks which contains high levels of sugar as well as fat. Fruits along with green vegetables as well as salads should be eaten. If an obese pregnant woman has tried everything and followed her weight loss regimen and diet alterations with discipline, visit an IVF specialist to check on her health status and chances of getting pregnant. Though obesity can come in the way of personal conception, a pregnant lady should not forget that partners health status is equally important while planning for pregnancy. If the other partner also suffers from same predicament as the obese pregnant woman being overweight, ask to exercise and lose weight, consult a specialist as well as follow a regular lifestyle changes to improve the chances of getting pregnant (Nhs.uk, 2015). Pregnancy is a physiological burden in the child bearing age of a woman and obesity in pregnancy becomes a challenging task on the part of the patient herself as well as the members of the family to the nutrition expert, anesthesiologist and the obstetrician. The health related complications can be disastrous and lead to escalating medical expenses. It is advisable to eat a balanced diet which may help a woman to prevent excess gain in weight. Eating healthy food and doing regular exercise before conceiving should be continued during pregnancy. Great efforts should be made to attain normal weight within a year of delivery which helps prevent long term weight gain as a result of the pregnancy. References Dutta, D. Konar, H., 1998. Text book of obstetrics. Calcutta, India: New Central Book Agency Ltd. Acog.org, (2015). The American Congress of Obstetricians and Gynecologists - ACOG. [online] Available at: https://www.acog.org [Accessed 10 Jan. 2015]. Nhs.uk, (2015). NHS Choices - Your health, your choices. [online] Available at: https://www.nhs.uk [Accessed 10 Jan. 2015] Barbeiri, Robert L., 1977. Harrisons Principle of Internal Medicine. Harvard Medical School. Repke, John T., 1978. Harrisons Principle of Internal medicine. New York Medical College. Padubidri, Padubidri Vg, 2008. Hawkins Bourne Shaws Text Book of Gynaecology. Elsevier India. ISBN 8131211312, 9788131211311, pp 1-483. The health site, (2015). High-fat diet not good in pregnancy. [online] Available at: https://www.thehealthsite.com/news/high-fat-diet-not-good-in-pregnancy/ [Accessed 11 Jan. 2015]. Sirimi, N. Goulis, D. (2010). Obesity in pregnancy. HJ, 9(4), pp.299-306.