Primo Levis Survival in Auschwitz Essay Example for Free

Primo Levis Survival in Auschwitz Essay â€Å"Why is the pain of every day translated so constantly into our dreams, in the ever-repeated scene of the unlistened-to story† (Levi, p 60)? As I read this quote in my book, I highlighted it and wrote in the margin â€Å"foreshadowing†. I feel confident that these dreams signified just that; that the author (amongst the other survivors) would forever re-live those horrors and try tell their stories†¦and no one listens. The poem at the beginning of the book, Survival in Auschwitz, by Primo Levi, warns us of just this and curses us should we fail to listen. It is imperative that we a global community never forget and forever respect the struggle. I believe that this feeling, of sharing his story over and over again in his books and with people as he goes through Europe on his journey home and not truly being heard could have been a major factor in his deciding to take his own life. With such an important story, why aren’t we listening? Reflecting back on Levi’s words, I think one of the many reasons people choose to not really â€Å"listen† and take these stories to heart is because they are extremely hard to bear or even imagine. â€Å"Do you know how one says ‘never’ in camp slang? ‘Morgen fruh’, tomorrow morning† (p 133). Nowadays we plan things out in advance; we have 12 year old girls planning out their ideal weddings! The idea that we might not live to wake up in the morning is preposterous. This was their reality. We cannot even pretend to understand what that might be like. So instead of acknowledge that the men among us can do such terrible things to one another, isn’t it easier for us to say â€Å"What a tragedy†¦Ã¢â‚¬  and move on with our lives? Isn’t easier on us, to watch the news and see the horrors of the world, and then turn the TV off and pretend like it is all fiction, so we really don’t have to go out of our comfort zone to do anything about it? For those of us who are religious, isn’t our duty to give thanks to the Lord when we are blessed? There is an example of prayer on page 129 when Kuhn is thanking God after a selecti on for not being selected to go to the gas chambers. We would think this to a reasonable response, however Levi goes on to educate otherwise. â€Å"Kuhn is out of his senses. Does he not see†¦Beppo, who is twenty years old and is going to the gas chamber the day after tomorrow and knows it†¦? If I was God, I would spit at Kuhn’s prayer† (p129). I thought that Levi’s response to Kuhn’s prayer was extreme at first, for isn’t it customary to give thanks for good fortune? But then as I reflected on this, Levi was absolutely correct. How dare one man thank God for living another day when the man beside him has been condemned? There is no rhyme or reason to it, there is no why in the Lager. It is impossible for them at the time to understand, which is why the law of the camp was â€Å"do not think†. How can we begin to fathom now the how’s or why’s? It doesn’t make sense. Who wants to listen to a story that doesn’t make any sense and acknowledge that it could happen all over again? Sometimes, we love to hear the story of a tragedy. For example, some of the most well liked tragedies of all time include Gone with the Wind, Jane Eyre, Wuthering Heights, many of Shakespeare’s plays, and a Streetcar Named Desire. These are not only stories though; they have their sadness b ut throughout there is also hope and there are also morals, these are things to gain by these stories. The story the Levi needs to share with us has no hope, it has no moral storyline that we can learn from (aside from all of the wrong ones demonstrated by the Nazi’s). The tone for the story can be seen in one paragraph, and it’s a sad truth†¦ which means many people don’t want to hear it. â€Å"We Italians had decided to meet every Sunday evening in a corner of the Lager, but we stopped it at once, because it was too sad to count our numbers and find fewer each time, and to see each other even more deformed and more squalid. And it was so tiring to walk those few steps and then, meeting each other, to remember and to think. It was better not to think (p 37).† It took me a few years to understand the concept of â€Å"humanity†. If you look it up in the dictionary or online the definitions are abstract and I do not feel that they give you an adequate description of the connotation and denotation together. Levi, however, does a very clear job in showing us examples of the clear inhumane acts of the Nazi’s and the humanity within the camp to help each other. One of the stories that most clearly show us a true meaning of humanity and that really resonates with me can be found in Chapter 17: The Story of Ten Days. On January 22 at night, after everyone has gone to bed, Levi talks about Lakmaker, a 17 year old Dutch Jew boy who has been sick for months and cannot seem to communicate verbally very well others due to their language barrier. Levi describes the scene as the boy â€Å"†¦groaned and then threw himself from the bed. He tried †¦ too weak and fell to the ground crying and shouting loudly† (p 176). Their companion in the ward called Charles climbed down from his bunk and cleaned Lakmaker’s bunk for him as best he could and then cleaned him. Afterwards Charles picked him up and placed him in his bunk so that he could once again be comfortable. This was no small act of kindness, especially considering the position in which they are in in the Lager. Disease and the risk of contracting viruses is extremely high and survival is a fundamental part of brains. It makes no sense, considering what has happened to these men and remembering that they have no idea what to expect in the coming days, to risk ones’ self for another yet this is exactly what they do. To find such greatness and nobility in such a time as this is the true meaning of humanity.

The Physiological Healing Process Of Soft Tissue Biology Essay

The Physiological Healing Process Of Soft Tissue Biology Essay It is imperative, as a sports therapist, to understand the process of soft tissue repair to develop a safe and effective management plan for clients injury problems. Understanding this, allows us to decide what modalities or interventions to apply. If certain therapy techniques or inappropriate exercises are applied, it can lead to further problems in the healing stages. A therapist cannot change the time is takes to heal an injury but can certainly make the stages more effective. There are four stages of healing that will be discussed in more detail later on in the essay. In the event of an injury, the process of healing that follows depends on the extent of the injury and the approximation of the wound sites stump ends. There are two types of tissue healing; primary and secondary intention. Healing by primary intention commonly occurs in minor wounds wherein the tissue separation is small and a bridge of cells bind the ends of the wound together, resulting in a small line of scar tissue. Healing by secondary intention occurs in more severe wounds, where the stump ends cannot be bridged as they are too far apart. The wound heals by producing tissue from around the wound to fill the space created by the wound. This can occur in second degree sprains where ligament tissue is torn and not surgically repaired. Secondary intention healing takes longer than primary and also results in a larger scar. Healing can be described as a continuum of changing events. There are four common stages to healing; bleeding, inflammation, proliferation and re-modelling. All the stages overlap considerably and are not separate. Figure 1 healing phases Diagram to illustrate the four stages of healing (Watson, 2009) Figure 1 shows a basic overview of the four stages. The phases are shown individually, but in reality, they are overlapped. Some events associated with one phase act as stimulant for the next phase. The first stage of soft tissue repair is bleeding. As a result of soft tissue damage; blood vessels are damaged as well. The severity of the bleeding depends upon the vascularity of the tissue involved. Muscles have a more increased vascularity than ligaments. This stage lasts around 6 to 8 hours depending on the tissue involved. The main focus of a sports therapists management would be to rest. It would be advisable to use crutches, stopping any weight bearing activity, as bleeding can start if the wound opens up again. A compression bandage could be considered to delay the onset of the inflammation phase. Restricting the intake of alcohol, aspirins and medications could be beneficial for the patient as these can thin the blood considerably. Once the body has moved into the haemostasis stage, bleeding will stop and the repair phase moves into the inflammation stage. The second stage of healing is inflammation. The shift from bleeding to inflammation is not clear, as there may be some bleeding in the start of the inflammation phase. Houglum (2005) identifies that there are five cardinal signs to inflammation; heat, redness, swelling, pain and loss of function. This is a normal and necessary process to healing and can take up to 2 to 3 days. The stage can be initiated by numerous events such as trauma, mechanical irritation and thermal or chemical insult. Houglum (2005, p.37) states that During inflammation, the injury is contained and stabilized and debris removed. There are two elements to the inflammatory events that occur in parallel; vascular and cellular. The vascular phase consists of close interaction between cells and chemicals, the process of chemotaxis taking place causing vascular permeability. Vascular permeability allows cells and chemicals that are in the blood stream to enter the injury site and perform their functions to heal the tissue. It is initially caused by histamine, a local hormone that is released by cells that enter the area due to which blood vessels get larger and leaker. As a result of this unwanted fluids and waste material are cleared. Histamine is a short lived hormone and its function is carried on by serotin and kinins. Kinins presence at the injury site is also short term and is followed by prostaglandin formation. There are two prostaglandins, one continuing the vascular permeability and one attracts leukocytes to the injury site. These prostaglandins stimulate repair or the damaged site and stimulate the stage into proliferation. As a result of vasodilation and vasopermeability there is an increase in f low volume, an increase in hydrostatic pressure and swelling. The other phase of the inflammation stage is cellular events where there is a migration of various cells to the injured area. Platelets release phospholipids which effectively stop the bleeding by stimulating a clotting mechanism. According to Houglum (2005, p. 38) Platelets also bind to the collagen fiber stumps that were exposed by the injury. Platelets can also release substances such as fibronectin, growth factors and fibrogen. Watson (2009) suggests that following the bleeding phase, fibrin and fibronectin form a solid layer that helps the adhesion of various cells, like a plug stopping the bleeding. As the healing stage progresses, the plug is replaced by type III collagen. Leakage from the blood vessels is stopped by the fibrin plug, which compromises their ability to remove the extra fluid from the area. However, later on fibrinolysin is released allowing drainage of excess fluid from the area. Within the first few hours of injury, white blood cells such as neutrophils, eosinophils and basophils start to remove debris from the site. As these are short lived, they are replaced by monocytes and macrophages. These exhibit a strong phagocytic activity that is responsible for the tissue debridement that takes place. Houglum (2005) argues that inflammation can become harmful if it is prolonged, further than the normal healing time. Generally an injury should be passed through to acute inflammation and then to healing. Conversely, if acute inflammation is interrupted there can be a negative effect and as a result the injury can move into chronic inflammation. Chronic inflammation will result in a pus formation consisting of dead white blood cells. Failure of the body to deal with the initial insult is where healing fails to take place. As a result of this healing by fibrosis takes place where scar tissue is formed. The goal of a sports therapist would be to facilitate inflammation but minimizing it (Houglum, 2005). This would be accomplished by applying initial first aid using the price principles. Protection via bandages and supports to the injury would be applied to reduce the likeliness of further bleeding or swelling. Brukner and Khan (2007) suggest that rest, with the use of crutches for lower limb injury and a sling for upper limb, will help reduce the metabolic requirement around the injury site. Ice can slow down nerve conduction, which slows down the rate pain gets to the spinal cord, effectively reducing the pain sensation. Ice would also increase vasospasm, reducing uncontrolled swelling around the injury. Brukner and Khan (2007) also advise that compression and elevation reduce swelling around the area and can decrease the effect of hydrostatic pressure which helps to reduce pain around the site. Hands off techniques such as active movements in a pain free range can beneficial. Inflammation takes place in an anaerobic environment. After the macrophages clean up the injury site they recruit and activate other cells that start through anaerobic respiration where lactic acid is produced. Lactic acid stimulates the next stage of tissue repair named proliferation. The third stage of soft tissue repair is proliferation, the true phase of healing, when bleeding has completely stopped. Watson (2009) suggests that it is the restoration of tissue continuity with the deposition of repair tissue. The stage of proliferation has a rapid onset of 24 to 48 hours but takes much longer to reach its peak reactivity, between 2 to 3 weeks. If the tissue is more vascular, it will take a shorter time in reaching peak proliferation production. There are two fundamental processes involved in the repair which are fibroplasia and angiogenesis. The migration of fibroblasts is principally responsible for the development of new capillaries and extracellular matrix. A production of substances made by the fibroblasts will make up a matrix of collagen, proteoglycans and elastin which are required for vital scar tissue formation and proliferation. This migration to the injured site, allows fibroblasts to lay down collagen type III. Although, the fibre structure of type III collagen is weak, it helps provide the wounds primary tensile strength. It can be easily torn if too much stress is applied. Alongside fibroplasia, a process called angiogenesis takes place. Watson (2009) states à ¢Ã¢â€š ¬Ã‚ ¦capillaries in the region of the tissue damage bud and grow towards the repair zone. Blood flow through the region is re-established, providing oxygen and nutrients while removing metabolic waste products. Oxygen is essential for many of the repair processes, but more importantly for collagen production. This process of tissue maturation continues into the remodelling phase. To facilitate the proliferation stage, a sports therapist should apply heat to increase the blood flow to the area, effectively bringing more oxygen to the injury site and allowing more collagen production. Houglum (2005) believes ultrasound promotes collagen and myofibroblast production. Ultrasound would facilitate the proliferation phase as there is an increased need of collagen and myofibroblasts. Brukner and Khan (2007) claim that proprioceptive work such as joint awareness and positional sense can help enhance general coordination which will help facilitate strength and endurance exercises required in the next stage. Nutritional support such as whey proteins and vitamin c can speed up the healing process. Various authors (Houglum, 2005 and Watson, 2009) identify that the remodelling stage normally starts at the peak of proliferation around 2-3 weeks and can last up to 18 months. Wound contraction starts and type III collagen are converted to type I, to stabilise and restore the injury site. As there is more type I collagen, it becomes more insoluble and less resistant to damage. Collagen fibres produce more cross links as fluid is reduced in the area, strengthening the structure of the scar. Eventually this cross linking becomes the major source of the scars tensile strength. The large numbers of capillaries produced in the proliferation phase are no longer needed and start to retreat. Fibroblasts migrated from the previous stage will also reduce. Visible changes can be seen, with the cellular changes taking place including the loss of scars red colour changing to white and then evening out with natural skin tone. Therapeutic interventions to facilitate the remodelling phase can be a range of exercises and deep tissue work. These can help the arrangement of collagen fibres. Houglum (2005, p.43) claims that: When collagen fibers are aligned in an organized, parallel fashion, collagen can form the greatest number of cross links and thereby possess optimal strength. In this organised arrangement, function and mobility is at its greatest degree and properly applied forces can enhance it. Khan and Scott (2009, p. 249) in their report confirm that: The benefits of loading include improved alignment of regenerating myotubes, faster and more complete regeneration, and minimisation of atrophy of surrounding myotubes. Physical stress is an important component in the development of quality tissue repair. With this in mind, resistance training can be considered. Brukner and Khan (2007) suggest that resistance training may stimulate collagen synthesis. Strength and power training such as squats, dead lifts, compounds lifts that use more than one joint will increase the strength not only in the wounded area but the overall body. Sports specific exercises and complex training can also help in this stage. Brukner and Khan (2007) identify that stretching will promote a flexible strong scar. These interventions can speed up the conversion of type III collagen fibres into type I. General factors that delay the healing process are age, protein deficiency, low vitamin c levels, steroids and NSAIDs and temperature when low. The local factors known to delay healing are a poor blood supply, adhesion to bone or other underlying tissue, continued inflammation, drying of the wound and excessive movement can restart inflammation. Bleeding, inflammation, proliferation and remodelling are the four stages of soft tissue repair that are distinct but overlapping. From a sports therapists perspective it is important we apply therapeutic intervention at the right time and the appropriate management in order to facilitate the repair process avoiding delays by entering the chronic inflammation phase. Each athlete or client has different post injury sporting goals, level of skill and degrees of competitiveness, which all influence the rehabilitation programme. Therapeutic exercise must be administered carefully without causing harm to the healing tissues if rehabilitation programs are to be successful.

Television and Media - TV Advertising - Selling Magic Potions and Happy

Advertising - Selling Magic Potions and Happy Pills The marketing world is a sea of fishermen waiting for some starving little fish to snatch up the bait. The bait is the commercial. Although the advertising industry provides the consumer with the opportunity to explore what is available, this industry can also lead people into believing that there are magical cures that can eliminate the unwanted and create the wanted. For instance, the print ad for Dove Nutrium Age Defying Body Wash implies that by using this product you can [look] as young as you [feel]. However, by analyzing the impact of the ad, the visual and verbal content, and the audience that it targets, the consumer is able to conclude that this product may help your skin, but will not affect "feeling" in the way of your emotions as portrayed by the laughing lady. The impact of this ad encourages consumers to buy this product so that they can feel the way the Dove woman feels. The term "feeling" is mentioned three times in the print, and the look on her face is expressing an exhilarated emotion. If I were to attach words to the expression on her face, they would say, "I am so happy and full of joy that I want to throw my head back and laugh." Is the Dove Company trying to tell me that this body wash is going to make me feel like that and defy age at the same time? So the next time I am feeling broke, fat, ugly, old, alone, and depressed, I will whip out my Dove and it will wash [all those bad feelings] away. I may have gone too far with the emotion, but the lure is about "how I feel." I would love to feel the way the laughing lady feels. But smart consumers wi... ...men that I know that fit into this category, are looking for age-defying products that reduce signs of wear and tear and that increase the youth they once had. In some form or another, everyone is trying to be healthy, and being healthy helps improve the way they feel. Women above the age of 29 are beginning, if they don't already, to feel the decline in their health. This ad is a decoy for those women. The commercial world is full of disguised promises. Through images, trick sentences, gripping messages, and society made into moving targets, the consumer is trapped into believing that magic potions and happy pills exist in the world. Not all advertisers are out to pull the wool over our eyes, but they all want our attention and they will do mind-twisting acrobats to get in to the world of the consumer's unconscious.

Type Talk Essay example -- essays research papers

Type Talk: The 16 Personality Types That Determine How We Live, Love, and Work by Otto Kroeger and Janet M. Thuesen Dell Publishing, October, 1989 Type Talk is a primer on personality preference typing centered on the Myers-Briggs Type Indicator (â€Å"MBTI†). The MBTI is a widely-used â€Å"test† that helps a person begin to understand why people perceive situations differently, communicate different from others, and opt for different activities. The book’s authors, Otto Kroeger and Janet Thuesen, husband and wife, have long been in the forefront of adapting the MBTI for use in everyday life and coined the phrase â€Å"Typewatching† as a descriptor for their work. Kroeger and Thuesen open the book with a chapter on â€Å"name-calling†. They use this phrase, not in the derogatory sense as is often the case, but to show that name-calling is used by everyone as a means of â€Å"cataloging people† based on their unique, identifying characteristics. If we’re to do this inevitable â€Å"name-calling† the authors believe it should be done in an objective and constructive manner and when elevated to this higher level it becomes â€Å"Typewatching† In the early 1920’s the Swiss psychologist Carl Jung developed a theory of personality types where he said behavioral differences were â€Å"a result of preferences related to the basic functions our personalities perform throughout life† (p. 8). Jung’s theory was published in his book titled Personality Types in 1923. Meanwhile, earlier in the century, Katherine Briggs was researching human behavior and through her observations had developed a way to describe it – that due to different life styles, people approach life differently. When Briggs read Jung’s work she found it to be very similar to her own work and set hers aside to focus on Jung’s. Shortly thereafter, Briggs’ daughter, Isabel Briggs Myers became involved and the mother-daughter team sought to assimilate their work with that of Jung. In the 1940’s Myers created an inventory based on her mother’s observations and Jung’s theory. The two women theorized that, with the offensive of the Second World War so near, if people were more aware of their psychological type they could be assigned to wartime roles that best fit their preferences. The MBTI was slow to gain acceptance by the psychological community. Few psychologists signed on to Jung’s obscure theories and even Jung himself felt his theor... ...Another benefit from the style of this book is that it prompts us to laugh at ourselves as I did when I read the traits of a (P)erceiver who is â€Å"easily distracted and can get ‘lost’ between the front door and the car† (p. 21). The foreword to the book comes from Dr. Charles Seashore, a faculty member at Santa Barbara’s Fielding Institute. In his foreword he presents what I feel is a major premise of this book where he says â€Å"impossible conflicts, unreconcilable differences, and personality conflicts are amenable to new types of solutions when seen through the lens of Typewatching. Our hopeless dilemmas are turned to the light in such a way that vivid colors soon replace dull and draining grays. The differences that block us can be translated into differences that empower us.† I find the views expressed in Type Talk offer a perfect complement to the humanistic perspective on personality where the humanists emphasize free will and the innate goodness of humankind. Typewatching seeks to move us beyond the simplistic good/bad, right/wrong approach to behavior by leading us toward an appreciation of the gifts and strengths of ourselves and others and a celebration of our differences.

Essay --

Throughout the course of science, animal cloning has been occurring for many years. Due to the newly developed technology, it has opened up the idea of cloning human. Cloning is â€Å"A DNA sequence, such as a gene, that is transferred from one organism to another and replicated by genetic engineering techniques.† This method happens asexually and can only be found in certain bacteria and plants. For human cloning to occur it will have to be done outside of the physical human body, where an egg is taken and DNA is inserted and then it is put back into the womb for development. There may be many benefits to human cloning, but there are many ethical concerns that many arise in idea of human cloning. In Leon R. Kass article Cloning of Human Beings, Kass â€Å"urges the commission to declare human cloning deeply unethical and to recommend a legal ban.† (Kass 577) In order to fully understand the ethical concerns that may arise in the idea of human cloning and genetic engineering, lets define the two. Kass defines cloning as a form of asexual reproduction in which an individual or individuals are created up to be genetically identical to and already living organism, by the form of a test tube in a lab. The notion of human cloning involved the extraction of an unfertilized egg from a woman, and the removal of the nucleus which homes all the genetic information, and replacing it with the nucleus from the specialized cell of another organism. According to the Webster’s dictionary, genetic engineering is the â€Å"scientific alteration of the structure of genetic material in a living organism. It involves the production and use of recombinant DNA and has been employed t o create bacteria that synthesize insulin and other human proteins.† Kass states ... ... In my opinion, I think that being born a clone is one thing, but the fact of living up to the expectations of the person your parents never got to be is merely wrong and unethical. The issue brought up many time is the fact that human cloning has not been proven to result in a healthy cloned baby with no defect, so my question is if the baby is born with defects what are they to do sue their â€Å"parents†? In addition, if the cloned baby is born with many defects, what are the parents to do? Throw that baby away and keep trying the process of cloning until they have the perfect baby, now this will raise other ethical concerns. Living the life as a genetic creation, created I a laboratory with a group of scientist is just an awkward thought. These are only some the mental issues about cloning that should be considered when the thought of human cloning is at hand.

Chpl 500

The Early History of The Chaplaincy Liberty University Theological Seminary A Writing assignment Presented to Dr. Steve Smith In partial fulfillment for the course Introduction to Chaplaincy ministry CHPL 500 By Watson Rugano (L223514216) May 17th, 2011 Although it is still open for debate, there are suggestions that chaplaincy, as a function in the military, can be traced in the Old Testament. Consider the battle of the Israelites and the Amalekites.The children of Israel experienced victory as long Moses held his hands up in Prayer to God. Another example that is discussed in the book deals with the Priests who carried the Ark of the Covenant in some of the battles the Israelites were engaged in. Gideon is also looked at as playing the roles of a prophet, priest, and general. Doris Bergen is of the opinion that, â€Å"pointing to ancient precedents lends legitimacy and prestige to modern military chaplaincies, but it does not always accurately always reflect development in the pas t. The word chaplain as we know it today was coined from the Latin word capellanus which was derived from what Doris Bergen says was â€Å"the great royal relic of the patron saint of the Franks, the cappa. † But evidence of chaplains accompanying soldiers in battle was first noted with the Romans army in fifth century. Some of the duties that they performed involved caring for them by offering prayers and conducting mass. But an important aspect in the duties of the chaplain in those early days is best understood by a term Doris Bergen credits to Michael McCormick, which is, â€Å"liturgy of war. In liturgy of war, the chaplains â€Å"were not only part of an effort to achieve victory, they also represented a promise to warriors that their actions were just as good. † Some liturgical texts contain words uttered by soldiers in battle suggesting the influence of â€Å"religion. † The Roman soldiers were known to cry out loud, â€Å"Nobiscum, Deus! †-†Å"God is with us! † The Frankish warriors on the other hand would, together with their king, march around their camp â€Å"in procession, singing kyries and responding to their assembled priests’ chants: To Lord Charles and his army of the Franks, long life and victory! with the proto-Romance refrain, â€Å"Tu lo juval! † â€Å"(O God) Help him. The liturgy of war reveals how those entrusted with the spiritual care of the soldiers were used and also how those soldiers were affected by the words of the religious men among them. Constantine is known to have claimed seeing a vision of the cross which was an indication of divine help. And if his soldiers were to paint the symbol of the cross on their shields then, victory would be granted.His victory over the Roman Empire begun what was to be the Christianization of the conquered territory. But it was during the rise of the Carolingian monarchy that seems to have changed the history of war rituals. Doris Bergen men tions three factors that contributed to this change. These were, interest in performance of liturgy, nature of warfare had changed and ambition of the new monarchy which believed that both their activities were divinely sanctioned and that the ruler bore personal responsibility for subjects’ minds and souls.The revival of liturgy credited to the Carolingians and the application of a different kind of warfare in the middle east by the warriors of the first crusade that resulted in great success, would later give birth to what Doris calls â€Å"A new kind of war, a crusade, and with it, the liturgical rites that appeared to have stood the warriors of God in such good stead. Swathed in the success of the conquest of Jerusalem, the future of the liturgy of war was assured. †

Sunny Delight

They first released an advert that was a national phenomenon and it sold lots of bottles. Sunny D claimed it tasted as good as Coke but also a healthy alternative that would clench the thirst of children. The advert was so powerful that it became the nation's 3rd bestselling drink in 3 months of being released and in 1 999; it sold 200 million bottles in the year, leading to large supermarkets doubling and tripling their orders.The reason it was so good was because it claimed it was fresh and fresh means healthy so parents anted to buy them for their kids because they wanted drinks to be healthy and good for their kids and that is what it seemed. However, people started reading the labels and telling other people to read the label which lead to lots Of people finding bad things about Sunny Delight. People started finding out that Sunny D had only 5% juice and the other 95% was things like water, food coloring and other dodgy things. There was also a high amount of sugar which parents didn't want. After finding this out, parents started buying alternatives.One day a 4 year old girl from Wales who drank a litter and a half f Sunny D a day woke up one day and found her skin had turned orange and got sent to hospital. By the time 2001 came around, their sales have halved and they went from 3rd in the UK to 42nd in the space of 3 years. Sales have never recovered from it. If Sunny Delight were to release another advert, they would need to change their company to become healthier; they also need to not put as much sugar in each bottle. They need to be patient, to slowly get their customers trust back again. Their adverts should be truthful and not claim to be something they're not.